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Tshirts Store
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Hats On To Retail
by Ron Maier Jr. Platinum
Quality Author
Over $200 million dollars a
year is spent on baseball-style caps, those with sporting logos alone,
in the United States. This is not to mention the abundance of designer
or hobby oriented cap sales. The baseball cap or "ball cap" has been
seen on the heads of Americans for over a century, but in the last ten
years, sports organizations began marketing their logos and trademarks
on caps. This quickly grew into a huge industry, spreading throughout
the world. People of all ages and culture groups have embraced the ball
cap not only to support their sports teams, but also to make a statement
of fashion. The incredibly diverse and dynamic market for caps has
birthed several new retail stores that sell caps exclusively and have
been extremely successful at it.
These extremely specific retail environments are very efficient. They
need very little space to operate, and only a few types of retail
display fixtures are necessary to adorn the walls with hundreds of caps.
They typically carry around 5,000 caps in stock at all times, which goes
to show the demand for these products. By taking advantage of different
sporting events, these stores boost their sales periodically. It is
amazing the number of people that prepare or respond to these events by
purchasing a new cap.
There are also cap stores that help their customers design their own
ball caps. Custom embroidery has become popular with the development of
computerized sewing machines that add any design the customer wants to
the hat of their choice. So there is truly a cap for everyone. Some
sports equipment stores have begun providing this service as well.
Possibly the best thing about cap sales for retailers is that it is a
relatively cheap business to run. Hat hooks held by slatwalls and
possibly head mannequins are the only necessary retail store displays
needed. A sales counter and sales associate are the only other things
needed to keep the store going. Adding a cap section to an existing
retail store is extremely simple. However, regardless if you are
beginning a cap exclusive store or adding a cap section to an existing
store, it is important to have quality hats. Customers have a choice,
and the majority of those buyers that are looking for sports caps or
fashion caps want to buy high quality products. If you can offer
officially licensed caps or name brands, you are almost guaranteed
sales.
Investigate the baseball cap market for yourself and see how profitable
and easy it really is. If you already sell any sports apparel, this
should be an instant addition. It can really make an impact on your
sales with just a small investment in inventory and store fixtures.
About the Author: Ron Maier is the Vice President of S & L Store
Fixtures, a leading online provider of mannequins and slatwalls For more
information, please visit
http://www.slstoredisplays.com
Article Source:
http://EzineArticles.com/?expert=Ron_Maier_Jr. |
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